Sitemap Exactly what it says on the tin. A web design ensures that major functions on the website are easy to spot, logically organized, and accessible to users. Sadly, for some reason, this is the most neglected area of web design even though it’s the most important. Some websites have major navigation links hidden away at the behest of giant image banners, or even worse, no navigation at all. Good web designers make the website INTUITIVE to use. I won’t even say easy. There should be zero effort on behalf of the user. They shouldn’t work to use the website. The designer should work to ensure that doesn’t happen.