If there’s one thing that infuriates a consumer these days it’s a lack of a timely response to a product/service inquiry or problem. It’s very common for a business to join social networking sites wherein it posts regular status updates about newsworthy industry info or announcements about new products and services but it fails to keep an eye on those social channels. An angry prospective or current customer can do a lot of damage to your brand image in a short amount of time if you aren’t promptly responding and handling the issues brought up. This is why you should assign someone the task of monitoring your social media channels. You also should have a plan in place for how you will quickly handle complex queries to ensure that your customers get the help they need when they ask for it.