Sitemap Once a relationship with a freelance writer is established, it’s important to maintain that relationship with communication. The writer needs background information on the blog, its purpose and its readers. Then, they’ll need to know what’s expected of them. The more specific the blog owner can be about expectations, the better the chances are that the writer will produce the content the owner is looking for. This specific information should include a publication schedule, an exact word count requirement and a list of do’s and don’ts. It’s important for the owner to clearly communicate the blog’s primary goal, and for the writer to be able to clearly articulate this goal in order to succeed. It’s best to do some research before dealing with article writers. No matter how clear the instructions have been, it’s a great idea to be available for questions to keep the whole process running smoothly.